Happyland is a video installation project on tourists and pilgrims created by Authentic Boys.
The exhibition evokes visions of paradise found, of a wonderful place drenched in joy.
Seen as a modern pilgrimage, the tourist’s quest for happiness is depicted in a video installation that mirrors the codes of marketing strategies.
An invitational project at “Espace Le Commun” Geneva, in which we have designed the entire communication.
Happyland has been conceived in accordance to the usual touristic communication codes.
